To try and write out exactly how to prepare a brief would, to all intents and purposes, be impossible, so to help, the laboratory have made a summary of the information they need which we hope you will find helpful as a first step to creating your perfect product.

 

Organisation Profile
• Company name
• Address
• Contact details
• Telephone, email, fax
• Company or individual history
• Past projects
• Present business
• Sales resources

Description of concept
• Goals
• Need
• Solution
• Target market sector
• Age
• Gender
• Socio economic group(s)
• Ethnic group
• Time scale
• Allied projects

Project
• Promotional plans
• Sales forecasts
• Channels of distribution
• Primary sales channel
   Supermarkets / High Street / Salons / Mail order
• Geographic market
• Budget restraints
• Target launch date

Products
• Type of product
• Functions
• Properties
• Including aesthetics (colour fragrance etc)
• Primary application area
• Part of a range
• Raw materials
• Constraints on naturalness
• Excluded materials (e.g. those with religious limitations)
• Included materials (e.g. to retain range identity)
• Packaging requirements
• Size
• Dispensing method
• Tube / bottle / pot
• Pack material
• Ideal benchmark products