Correct and commit
Impatience is the enemy of sound new product development, either from those who have briefed you, or from within yourself. The research may be telling you to modify the concept; it may be indicating the need to change colour, texture, fragrance or packaging sizes and shapes. Keep listening, and avoid the ‘it’ll do’ response: it is the last chance you have to get it right.

Business is seldom built on trial: success most often comes from repeat purchase, and that demands complete customer satisfaction.

When you are absolutely confident that you have got it right, you are ready to commit to an order. If you have thought through the marketing plan for the project, you may well have chosen to limit your liability at this stage by opting for a restricted product launch, either by region, media, or distribution channel.

Jarvis Manufacturing
Most often, JARVIS MANUFACTURING will be pleased to handle production for you. We understand the enormous burdens placed upon anyone launching a new product or range both in time, energy and finances. JARVIS have specialised in low to medium sized runs for over 25 years and are happy to quote for runs of any size. This reduces the administrative burden considerably, at a time when you are concentrating your effort on the marketing programme, and substantially reduces teething troubles when scaling up. If this service is of interest please see the JARVIS MANUFACTURING insert for more details.